One hammock, six worlds, and a camera rig built from scratch: how we designed, shot and finished Vivere’s “This Is How I Relax” commercial, from cut points hidden in the set design to a spot that converted on Amazon from day one.
Case Studies
The VFX Behind Magnet Forensics’ Axiom Video
Arc Media VFX artist Ken breaks down the motion graphics behind Magnet Forensics’ Axiom promo: planning shots around negative space, holographic UI tricks like chromatic aberration, and pulling off a camera solve on a probe lens move.
Making Shopify’s “What Is an NFT?” Explainer Video
Director Kaitlyn Whelan breaks down how Arc Media turned a Waterloo hotel lobby into a surreal NFT art gallery for Shopify’s ‘What is an NFT?’ explainer — from 3D pre-viz and storyboards to VFX compositing.
Making OpenText’s Aviator Commercials
How Arc Media wrote, designed, shot and delivered five 30-second commercials for OpenText’s AI tool Aviator in seven weeks — set design, RED Komodo-X production, and VFX breakdowns.