One hammock, six worlds, and a camera rig built from scratch: how we designed, shot and finished Vivere’s “This Is How I Relax” commercial, from cut points hidden in the set design to a spot that converted on Amazon from day one.
Case Studies
Video Production Case Study — Magnet Forensics – Axiom VFX Breakdown
Arc Media VFX artist Ken breaks down the motion graphics behind Magnet Forensics’ Axiom promo: planning shots around negative space, holographic UI tricks like chromatic aberration, and pulling off a camera solve on a probe lens move.
Video Production Case Study — Shopify – NFT Explainer Video
Director Kaitlyn Whelan breaks down how Arc Media turned a Waterloo hotel lobby into a surreal NFT art gallery for Shopify’s ‘What is an NFT?’ explainer — from 3D pre-viz and storyboards to VFX compositing.
Video Production Case Study — OpenText – Aviator Commercials
How Arc Media wrote, designed, shot and delivered five 30-second commercials for OpenText’s AI tool Aviator in seven weeks — set design, RED Komodo-X production, and VFX breakdowns.