How Arc Media shot three films for Canon’s imageFORCE printers with a Cinebot robotic arm, a freestanding shadow wall and 100+ deliverables.
Blog
On the Road Again: Chasing Trucks Around Europe
One week, three countries, three customer stories for the opening video of Geotab’s first Connect Europe conference. Andrew, Kaitlyn and Callan chase trucks, and one plate of tacos, across the Netherlands, Italy and France.
One Hammock, Six Worlds: Making Vivere’s “This Is How I Relax” Commercial
One hammock, six worlds, and a camera rig built from scratch: how we designed, shot and finished Vivere’s “This Is How I Relax” commercial, from cut points hidden in the set design to a spot that converted on Amazon from day one.
The VFX Behind Magnet Forensics’ Axiom Video
Arc Media VFX artist Ken breaks down the motion graphics behind Magnet Forensics’ Axiom promo: planning shots around negative space, holographic UI tricks like chromatic aberration, and pulling off a camera solve on a probe lens move.
Making Shopify’s “What Is an NFT?” Explainer Video
Director Kaitlyn Whelan breaks down how Arc Media turned a Waterloo hotel lobby into a surreal NFT art gallery for Shopify’s ‘What is an NFT?’ explainer — from 3D pre-viz and storyboards to VFX compositing.
Making OpenText’s Aviator Commercials
How Arc Media wrote, designed, shot and delivered five 30-second commercials for OpenText’s AI tool Aviator in seven weeks — set design, RED Komodo-X production, and VFX breakdowns.