Who knew AI could be so helpful? We collaborated with OpenText to design a concept for presenting their latest suite of AI tools to the world with a bit of fun. A large-scale production and extensive post-production treatment resulted in a series of 5 commercial ads, which were then reformatted and optimized for use across for multiple marketing channels (from Netflix & Amazon Video ads, to dedicated product pages). The campaign was success, delivering some of their highest watch-through rates ever on paid promotional content.