Press Release: Arc Media Receives 5 Marcom Awards

FOR IMMEDIATE RELEASE

Contact:
(Samantha Scott)
(519–732–1217)
(sam@arc-media.ca)

Arc Media named Gold and Platinum Winner in multiple categories for their excellence in Digital Video Production in the 4th Annual Marcom awards.

WATERLOO — October 24th — Arc Media announced today that it has received five Marcom Awards total in both Gold and Platinum for the following categories:

2016 Marcom Award for Educational Digital Web Video — Gold Winner

2016 Marcom Award for Corporate Image Video — Gold Winner

2016 Marcom Award for Educational Institution Video — Gold Winner

2016 Marcom Award for Non-Profit Video — Platinum Winner

2016 Marcom Award for Marketing Product or Service Video — Platinum Winner

Arc Media is a small video production agency who help their clients share their vision, tell their story, build their image and launch new and innovative products. Their talented collection of filmmakers, writers, strategists and project managers work closely together to create tailored solutions for clients.

About the Marcom Awards

MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Entries come from throughout the United States, Canada and numerous other countries.

SlowMo Booth & Video Production 101: Arc Media at Vidyard’s Spacecamp

We just got back from SpaceCamp, a video marketing conference held by the fine folks at Vidyard. We heard some great talks, ran a workshop, and threw confetti at people (we also flew in to San Francisco on the same flight as Chris Hadfield which, we won’t lie, was pretty exciting). The show was packed with speakers with innovative ideas and eager marketers looking to improve their video strategies.

Arc also had a SlowMo booth where we shot spacecampers with squid hats, glitter, slinkies etc. at high speeds on our Red Epic camera system. As expected, chaos ensued – take a look at the final cut.

The guys from Vidyard don’t mess around. Blake took a gloved-handed slap to the face with a mouth full of glitter. Michael had some oompf behind the swing, and I can only imagine that Blake is still finding glitter in between his molars. Here’s a full speed look from behind the scenes.

And a few photos of the chaos:

Our workshop, “Video Production 101”, was a crash course for marketers on how to produce their own video content. We teach some video design courses at the University of Waterloo, and we really wanted to get across some of the most important stuff we teach in this talk. We jammed a lot of content into 45 minutes, and definitely breezed through some important information, but hopefully everyone learned a thing or two. If you’d like any more details on what we taught you, please check out our powerpoint here, or reach out to us for more info.

Thanks again to the Vidyard team for involving us in such an incredible event. It was awesome meeting so many great people with exciting ideas in video marketing.

If we met at the conference and you want to chat – please don’t hesitate to reach out: Andrew (at) arc-media.ca

Looking forward to doing it again next year.