Velocity Overview

Velocity / 2014

Velocity has six different programs under it's umbrella - to show them all off, we filmed over a number of days using a similar cinematic style for each program to tie them together and create a seamless experience.

ONWIE – Women in Engineering

ONWIE / 2016

A video profiling 3 very different women in Engineering, designed to show young girls who are considering STEM that the field is broad and full of opportunities.

AHS Student Life Video

UW Applied Health Sciences / 2015

A lifestyle piece that introduces four awesome Applied Health Science students – and shows what they do when they're not in class.

Kik Hackweek

Kik / 2015

Every four months or so, Kik takes a week to work on cool projects, hang out, and be creative. A really cool experience!

Office Space Opportunities

Waterloo Corporate Campus / 2013

In order to show off what Waterloo Corporate Campus would look like, we shot aerial footage of the development lot and overlayed 3D renderings of the space.

The Making of the Cisco Countdown Clock

Cisco Canada / 2014

A creative mini-doc showcasing the creation of Cisco’s Countdown Clock for the Toronto 2015 Pan Am Games.

Thalmic for Business

Thalmic Labs / 2014

After the success of their launch video, we created a series of four video case studies that show how Myo is changing the game for how deskless workers use technology. An overview video ties the series together.

Arts Program Profiles

University of Waterloo Arts / 2012-2015

This Fine Arts profile is part of a larger series of Department profile videos we created for the Faculty. We worked with each department to develop a unique approach for each video.

Eric Chu – TTC Transit Planner

University of Waterloo Environment / 2014

This short, stylized profile of a TTC Transit Planner uses eye-catching, scene-tracked motion graphics to engage the audience.

Hack the North

University of Waterloo Engineering / 2014

At Hack the North, Canada's largest hackathon, we interviewed Sam Altman, Head of Y Combinator, to ask him what he thought of the talent at the University of Waterloo.

Atmosphere Anthems

Sport Chek / 2014-2015

This store-wide video content plays cohesively across a wide variety of displays in Atmosphere's new flagship store. By profiling actual Atmosphere employees, these videos increase the company's credibility and relatability for customers as they shop.



In collaboration with FGL, Arc selected employees that were ambitious experts in their particular field. By choosing associates with a passion for what they do, we were able to produce compelling narratives around winter camping, rock climbing, kayaking, and a handful of others.



Production spanned across Banff National Park in -35 degree weather, the lakes of Muskoka on a misty fall morning, and Vancouver mountains during the heat of summer. Interviews and action footage of employees were filmed outdoors in order to capture their stories as well as their passion.

Finished assets were edited to fit into the custom screen arrays installed throughout the store. While the interview narrative was unified across all screens, each screen presented unique visuals that, as a whole, create an immersive and individual viewing experience depending on each customer’s point of view within Atmosphere.


Behind the Scenes

The Block 3 Story

Block Three Brewing / 2014

This profile on Block Three Brewing Co. uses creative shot compositions to create a video that really shows off what a cool craft brewery it is.