Velocity has six different programs under it's umbrella - to show them all off, we filmed over a number of days using a similar cinematic style for each program to tie them together and create a seamless experience.
This store-wide video content plays cohesively across a wide variety of displays in Atmosphere's new flagship store. By profiling actual Atmosphere employees, these videos increase the company's credibility and relatability for customers as they shop.
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In collaboration with FGL, Arc selected employees that were ambitious experts in their particular field. By choosing associates with a passion for what they do, we were able to produce compelling narratives around winter camping, rock climbing, kayaking, and a handful of others.
Production spanned across Banff National Park in -35 degree weather, the lakes of Muskoka on a misty fall morning, and Vancouver mountains during the heat of summer. Interviews and action footage of employees were filmed outdoors in order to capture their stories as well as their passion.
Finished assets were edited to fit into the custom screen arrays installed throughout the store. While the interview narrative was unified across all screens, each screen presented unique visuals that, as a whole, create an immersive and individual viewing experience depending on each customer’s point of view within Atmosphere.
After the success of their launch video, we created a series of four video case studies that show how Myo is changing the game for how deskless workers use technology. An overview video ties the series together.